Finally Google Keyword Tool is no longer available, replaced with Keyword Planner.



Google says that with Keyword Planner, we've combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns. That's why Keyword Tool is no longer available.


Yatra.com’s offline site impacts Rs. 20 – 30 crore in sales


Salman Khan’s stake company Yatra.com has forgotten to renew the domain registration. The domain name had been registered on August 9, 2000, and expired on August 9, 2013. Now it’s still showing offline for most of the ISP’s, Yatra.com official Facebook page claims that now they are back on reliance network and working on for other ISPs, according to travel industry expert Yatra.com shutdown could have cost to the company between  Rs. 20 – 30 crore in sales. It’s total failure of technical team who ignored the email alert for same.  
 
Initially I couldn’t believe it that Yatra.com has forgotten to renew the domain. It seemed that someone is behind the whole story that to create a nuisance to get free publicity as breaking news in Industry. Even now everyone is talking about same Including on social media sites also. Now it’s breaking news for industry. It was a good strategy to be in News but Now (12-Aug-2013, 11:30 PM, IST) Yatra.com is still offline. It’s total failure of technical team.

It was really unexpected as Yatra.com is a big Travel brand in India.

Google Confirms Panda Update 26 Is Rolling Out



Image Credit - www.shakzone.com
Today most of us have noticed that the Google Panda update was rolling out. seoroundtable.com and http://searchengineland.com  has also confirmed that “Yes” it’s rolling out and probably done. Wherever most of them and I personally feel that it’s likely a positive recovery of not sure at all still confirmed officially by Google.

Google Penguin 2.0 Update is Live




Google Penguin 2.0 Update is Live on May 22nd 2013, update was announced by Matt Cutts. About 2.3% of English-US queries are affected to the degree that a regular user might notice world-wide. However based on Matt Cutts we don’t know exactly what changes has been made so far. This was the fourth Penguin-related launch by Google and we’re referring as Penguin 2.0 update so far. Matt Cutts added if there are spam sites that we’d like to report after Penguin. For more information on what SEOs should expect in the coming months, see the video that Matt Cutts recently released.


Now after two days it has been a noticeable drop in rankings, don't panic. Fortunately, there are several steps that can be taken to recover and get back on track.

Image Credit- BlogMarketingBook.Com

Google Universal Analytics Beta Opens To All




Today, Google has announced that Google Universal Analytics opens to all Google Analytics customers. 

Universal Analytics, which uses a different collection method and hence involves the setup of a new code snippet on the businesses’ sites, focuses on giving online businesses a better understanding of how their customers interact with their sites across multiple devices. This new JavaScript code snippet, Google notes, is more flexible than the old one and gives users more options to customize their data. Businesses will also have to set up a new web property in their Analytics accounts to get started with using Universal Analytics.

The new tools offered by Universal Analytics via the new Measurement Protocol (an API that enables you to send your data to Google Analytics) can help you measure the how people actually become and remain loyal customers,” Google said at the time.


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